Digital billboard = DigiBoard
DigiBoard is a digital advertising display with an LED screen. We currently operate 28 units (20 in Ljubljana, 5 in Maribor, and one each in Kranj, Novo mesto, and Celje). They are located along the busiest entry routes into the cities and run from 6 a.m. to 11 p.m., while being switched off at night for energy savings.
We market them in various networks, from all locations bundled in the XL package to individual locations in Maribor, Kranj, Novo mesto, and Celje.
Average weekly number of eye contacts with the ad
Each location is equipped with a MobiComp device that detects the WiFi/BTE signals of all passers-by. Based on the strength, speed, and direction of these signals, the internationally recognised research agency IPSOS has modelled integrated data on the number of eye contacts with a 10-second ad.
Digiboard network XL (28 screens)
DigiBoard network Ljubljana 20
DigiBoard network Maribor 5
DigiBoard Kranj 1
DigiBoard Novo mesto 1
DigiBoard Celje 1
Each location is equipped with a MobiComp device that detects the WiFi/BTE signals of all passers-by. Based on the strength, speed, and direction of these signals, the internationally recognised research agency IPSOS has modelled integrated data on the number of eye contacts with a 10-second ad.