313 x 230 cm
01
Overview
Metrolight – dynamic large-format advertising panels
Dynamic Metrolight (senior) panels in Ljubljana deliver strong advertising impact on the city’s main entry routes and traffic corridors, where vehicle frequency is highest. Thanks to enhanced visibility and a dynamic format, they offer exceptional prominence and rapid brand awareness building. They are ideal for campaigns targeting an urban, mobile audience that aim to generate a high number of contacts in a short period and stand out in a saturated advertising environment.
Due to their optimal distribution and reach, they are sold in networks (small network: 30 posters, large network: 60 posters).
Due to their optimal distribution and reach, they are sold in networks (small network: 30 posters, large network: 60 posters).
02
Statistics
Dynamics attract attention
Selected premium rectangular locations right next to the main city entry routes, operating 24/7. In the winter period, the panels are illuminated even during the day. The dynamic rotation of posters draws attention, and research shows that the time people spend looking at a dynamic poster is 24% longer than for a static one.
Ad recall on dynamic panels
67 %
Research shows that recall on dynamic panels is 67% higher than on static poster sites.
Two out of three passers-by look at a Metrolight panel at the moment the poster changes.
66 %
Almost 100% of those views stay on the next poster after the change.
Reach of the network of 60 Metrolight posters in Ljubljana.
73,9 %
60 posters, 14 days, N+3, target group 15–64, winter months.
Selected premium rectangular locations right next to the main city entry routes, operating 24/7. In the winter period, the panels are illuminated even during the day. The dynamic rotation of posters draws attention, and research shows that the time people spend looking at a dynamic poster is 24% longer than for a static one.
03
Poster printing