We regularly measure recall for all campaigns booked with at least 200 billboard faces and national reach.
The measurements are carried out for us by the research agency Mediana.
Measurement takes place every 14 days (Monday–Wednesday), with up to 12 posters included in a single wave.
Sample size is N=300+, age 15–64, and the population is representative of Slovenia by gender, age, and region.
In addition to recall (how many respondents have seen the poster), we also simulate “aided recall” by first showing the poster without any recognisable visual brand elements and measuring brand/advertiser recognition based on visual identity alone.
The questionnaire also includes five subjective questions (appeal, clarity and comprehensibility of the message, attractiveness, ability to prompt consumers to seek further information about the product or service, purchase decisions).
We compare the results of these questions against the average of all measurement waves, which allows us to index above- or below-average performance. The report also includes demographic data (gender, age, region, income).
The website uses cookies to improve the user experience and provide content.
Cookie Settings
Your Privacy
When you visit any website, it may store or retrieve information from your browser, mostly in the form of cookies. This information may relate to you, your preferences, or your device, or be used to ensure the site works as you expect. While this information usually does not directly identify you, it can provide a more personalized web experience. You can choose not to allow certain types of cookies. Click on the different category headings to find out more and change our default settings. Blocking certain types of cookies may impact your experience of the site and the services we offer. More information
Necessary cookies
These cookies are necessary for the website to function, so they cannot be turned off in our systems. They are usually set only in response to your actions that lead to service requests, such as privacy settings, logging in, or filling out forms. You can set your browser to block these cookies or warn you about them. In this case, some parts of the website will not work.
Always active
Performance cookies
These cookies are necessary for the website to function, so they cannot be turned off in our systems. They are usually set only in response to your actions that lead to service requests, such as privacy settings, logging in, or filling out forms. You can set your browser to block these cookies or warn you about them. In this case, some parts of the website will not work.
Advertising cookies
These cookies are set by our advertising partners. Partner advertising companies may use them to build a profile of your interests, which is then used to show you relevant ads on other websites. They function by uniquely identifying your browser and device. If you decline these cookies, you will not receive our targeted online advertising.