We regularly measure recall for all campaigns booked with at least 200 billboard faces and national reach.
The measurements are carried out for us by the research agency Mediana.
Measurement takes place every 14 days (Monday–Wednesday), with up to 12 posters included in a single wave.
Sample size is N=300+, age 15–64, and the population is representative of Slovenia by gender, age, and region.
In addition to recall (how many respondents have seen the poster), we also simulate “aided recall” by first showing the poster without any recognisable visual brand elements and measuring brand/advertiser recognition based on visual identity alone.
The questionnaire also includes five subjective questions (appeal, clarity and comprehensibility of the message, attractiveness, ability to prompt consumers to seek further information about the product or service, purchase decisions).
We compare the results of these questions against the average of all measurement waves, which allows us to index above- or below-average performance. The report also includes demographic data (gender, age, region, income).
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