The centre of the Slovenian capital
Average weekly number of eye contacts with the ad.
Each location is equipped with a MobiComp device that detects the WiFi/BTE signals of all passers-by. Based on the strength, speed, and direction of these signals, the internationally recognised research agency IPSOS has modelled integrated data on the number of eye contacts with a 10-second ad.
We have data on the number of contacts generated by pedestrians, traffic participants (cyclists, motorcyclists, car drivers, public transport users), as well as those who remain in the immediate area for more than 60 seconds (people waiting at bus stops, guests in cafés and shops, etc.).
VAC Visibility Adjusted Contacts
Vehicles_public transport
Pedestrians
Waiting - long dwell time
Each location is equipped with a MobiComp device that detects the WiFi/BTE signals of all passers-by. Based on the strength, speed, and direction of these signals, the internationally recognised research agency IPSOS has modelled integrated data on the number of eye contacts with a 10-second ad.
We have data on the number of contacts generated by pedestrians, traffic participants (cyclists, motorcyclists, car drivers, public transport users), as well as those who remain in the immediate area for more than 60 seconds (people waiting at bus stops, guests in cafés and shops, etc.).