DigiLight Promenada
Slovenska & Čopova street
Measurement of the number of contacts with the ad (MOBICOMP).
Each location is equipped with a MobiComp device that detects the WiFi/BTE signals of all passers-by. Based on the strength, speed, and direction of these signals, the internationally recognised research agency IPSOS has modelled integrated data on the number of eye contacts with a 10‑second ad.
We have data on the number of contacts generated by pedestrians, traffic participants (cyclists, motorcyclists, car drivers, public transport users), as well as those who remain in the immediate area for more than 60 seconds (people waiting at bus stops, guests in cafés and shops, etc.).
DigiLight Promenada
Numbers
Average weekly number of eye contacts with the ad.
VAC Visibility Adjusted Contacts
1.630.639
Number of eye contacts with a 10-second ad.
Vehicle_public transport
123.839
Number of those who pass by and whose detection time is shorter than 5 seconds due to speed.
Pedestrians
1.218.915
Number of eye contacts between passing pedestrians and the ad.
Waiting - long dwell time
281.967
Number of contacts from people who stay at the location for a longer period (bus stop, café, shop).